Front of South Street Pepsi Plant

Abstract/Description: Left to right: Frank Jeffreys, truck "no. 2"; Colbert Hewitt Burnett, brother of owner Marvin Burnett, truck "no. 3", and Brolen Adams (possibly from Charlotte Pepsi). "Goodgrape" on the doors of the trucks. Goodgrape outsold Pepsi until the 1930s. In 1905, Marvin Burnett, a Durham native, was awarded the first family-owned Pepsi-Cola franchise in the world, granted by New Bern-native pharmacist and inventor of Pepsi-Cola, Caleb Bradham. Burnett established the first bottling facility in downtown Durham, at 110-114 E. Parish Street, as an adjunct to the Burnett family's general store and grocery wholesale business. The company soon moved east to a new building at 208 East Parish Street, officially incorporating as "Durham Pepsi-Cola" on December 10, 1913. It soon also outgrew that location, and in 1920 it was moved to this location, just south of downtown at 305 South Street South Street ran parallel to Mangum Street. The bottling plant was adjacent to the Austin-Heaton flour mill (During urban renewal of downtown and construction of the Durham Expressway, South St. was closed, and the former property and street now lies beneath the Duke Power parking lot). Around 1968, the Pepsi-Cola plant was moved to a US 15/501 Bypass location. More than one hundred years after its founding, the Pepsi franchise was still being operated in Roxboro by later generations of the Burnett family: Brantley, Tom and Paige.
Subject(s): Durham County (N.C.)
Date Created: 1923